Post by account_disabled on Feb 11, 2024 1:35:24 GMT -7
Results To evaluate the results, the level of engagement was analyzed using four indicators: coverage and impressions; failure rate; page viewing depth; time spent on the site. It turned out that Hybrid, in comparison with the classic Yandex OLV, shows higher efficiency: in terms of refusal rate by percentage points; in terms of page viewing depth by; by time spent on the site by. Two groups of users were selected to conduct a study on advertising recall and brand knowledge.
Those who have seen advertisements on the Hybrid Antarctica Email List network. Those who haven't seen the advertisement. Respondents from each group participated in the survey. They were asked two questions: what brands are you familiar with? did you see? According to the Brand Lift results, the MYBOX brand awareness among the audience who saw the banner was , and among the audience who did not see the banner.
Absolute lift. Overall brand awareness increased by . percentage points during the advertising campaign . User transitions across funnel stages: of those who saw the ad clicked and started playing; of those who started playing reached the end; of those who finished playing clicked on the button to go to the site; of those who clicked on the website button went to it. conclusions Game advertising mechanics are a good alternative to traditional reach advertising campaigns.
Those who have seen advertisements on the Hybrid Antarctica Email List network. Those who haven't seen the advertisement. Respondents from each group participated in the survey. They were asked two questions: what brands are you familiar with? did you see? According to the Brand Lift results, the MYBOX brand awareness among the audience who saw the banner was , and among the audience who did not see the banner.
Absolute lift. Overall brand awareness increased by . percentage points during the advertising campaign . User transitions across funnel stages: of those who saw the ad clicked and started playing; of those who started playing reached the end; of those who finished playing clicked on the button to go to the site; of those who clicked on the website button went to it. conclusions Game advertising mechanics are a good alternative to traditional reach advertising campaigns.