Post by parvej64 on Oct 21, 2023 23:23:11 GMT -7
Mistakes in e-commerce analytics Google Universal Analytics Misinterpretation of bounce rate Many people who see a high bounce rate consider it a bad signal. This will certainly often be the case, but not always. It may turn out that when users enter the website, they simply find the information they are looking for. Therefore, when examining the bounce rate, it is worth checking which subpages achieve the "worst" results. Focusing only on selected phrases If you examine the effectiveness of positioning solely on the basis of the position of a few selected phrases, you may miss a lot of valuable information.
Try to check the entire visibility of your website on Google. It may turn out that despite the low positions of several important phrases, the so-called Long Tail of searches is constantly growing Long Tail, which we mentioned when photo retouching describing broad positioning. Ignoring the competition Analyzing your own website is important, but it is always worth taking a moment to look at the competition. Thanks to tools such as SEMSTORM, you can check what phrases other websites from your industry appear in search results. This is very valuable information when preparing SEO and content marketing strategies.
Note that in SEMSTORM you can check not only your competitors' visibility in organic results, but also in AdWords ads. Thanks to this, you can assess how much they engage in sponsored links and assess whether it is worth shifting part of your own budget in this direction. Skipping multi-channel tracks If, at first glance, the data in Google Analytics indicate channel, it is easy to decide to abandon it. Before you do this, make sure that it does not play an important role in multi-channel funnels (you can do this in Google Analytics by looking at the Conversions -> Multi-channel funnels tab). Many potential customers visit the website several or even a dozen times before converting.
Try to check the entire visibility of your website on Google. It may turn out that despite the low positions of several important phrases, the so-called Long Tail of searches is constantly growing Long Tail, which we mentioned when photo retouching describing broad positioning. Ignoring the competition Analyzing your own website is important, but it is always worth taking a moment to look at the competition. Thanks to tools such as SEMSTORM, you can check what phrases other websites from your industry appear in search results. This is very valuable information when preparing SEO and content marketing strategies.
Note that in SEMSTORM you can check not only your competitors' visibility in organic results, but also in AdWords ads. Thanks to this, you can assess how much they engage in sponsored links and assess whether it is worth shifting part of your own budget in this direction. Skipping multi-channel tracks If, at first glance, the data in Google Analytics indicate channel, it is easy to decide to abandon it. Before you do this, make sure that it does not play an important role in multi-channel funnels (you can do this in Google Analytics by looking at the Conversions -> Multi-channel funnels tab). Many potential customers visit the website several or even a dozen times before converting.