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Post by account_disabled on Dec 5, 2023 21:26:46 GMT -7
A banner encouraging people to familiarize themselves with the offer An advertising banner urging people to familiarize themselves with the store's assortment A banner encouraging people to subscribe to the newsletter with an effective CTA A banner encouraging people to subscribe to the newsletter Think about the placement of your CTA In short – CTA should be visible and well exposed. As a rule, the call to action is placed above the fold line of the mailing or website, so that the recipient sees the button immediately, without scrolling down. This is the area to which recipients devote 80% of their Job Function Email List attention. In some situations, the CTA is placed at the end of the newsletter. All this in order to first provide the user with a complete set of information, benefits and arguments that result from the action taken. Brands often use double CTAs,at the beginning and end of the newsletter. Graphics with CTA for the Big Star Shoes brand Graphics with CTA for the Big Star Shoes brand An effective CTA can play on emotions The statement that is about to be said is a bit of a cliché for many people, but you can't disagree with it - emotions sell. People invariably act and do things on impulse. It is worth taking advantage of this when designing effective CTAs.
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